What Do Consumers Want?
Short answer: Everything. But a closer look at recent shifts in consumer attitudes, behaviors and restaurant usage reveals some surprises. Consumers were forced to drastically change their habits during this challenging time, and the new diner mindset is still evolving. Although convenience, variety, great service and terrific food will always be priorities, there are other areas of guest experience and brand image that must be addressed to meet current and future consumer demands.
Robert Byrne manages Technomic’s comprehensive consumer brand tracking program, which provides ongoing chain brand health and consumer attitude & usage tracking. He also specializes in crafting custom trend reports and presentations utilizing consumer, menu and industry insights. Byrne is an expert in interpreting the impact that current and emerging foodservice consumer trends may have on business, and helps clients tackle tough questions to better inform their strategy and approach.