Workshop Speakers

Michael Crouse

President U.S. Foodservice / Away From Home
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Kraft Heinz Company

Michael Crouse is President U.S. Foodservice / Away From Home and was appointed to the role in September 2019.  Prior to that, he was Head of Commercial U.S. Foodservice, leading both the Sales and Marketing functions, since December 2017.

Prior to that, he was SVP of Retail Sales for the Eastern half of the U.S. for Kraft Heinz, where his teams delivered consistent revenue performance and execution objectives.  He joined the company in July 2014.

Before joining Kraft Heinz, Michael spent 17 years at the Frito Lay division of PepsiCo, both in the U.S. and Canada.  He was previously VP/GM of the U.S. Supermarket Channel, as well as Vice President and Head of National Sales for Frito Lay Canada.

Michael, his wife Colette, two boys Benjamin and Nicholas, and daughter, Hannah Jane, reside in Dallas and Chicago.