Katie Stratton (Head of Industry, Facebook & Instagram) leads the US Restaurants team and manages national advertising partnerships across leading brands. During her ten year stint as a leader at Facebook, Katie also forged National and Global partnerships with top tier CPG partners leading Beauty, Home and Personal Care teams. A 15 year sales and marketing veteran, Katie is an innovative brand and creative leader. She began her career in Marketing at iCIMS, a leading recruitment software provider, then took on the Creative Agency world where she managed Local and National Auto advertising at Saatchi & Saatchi and led Global Business for Cadillac and Unilever at Bartle Bogle Hegarty.
Sessions for Katie Stratton
Targeting the ‘Digital Diner’ – How to Reach Consumers in a Distant World
Restaurants have been forced to innovate and digitize faster than ever this year - but how do they sustain the customer engagement and loyalty to future-proof their business? Join Katie Stratton, Head of Industry, Restaurants at Facebook in conversation with Chris Keating, Head of Conferences, to hear about must-know consumer trends, the importance of fostering community and new ways to drive sales and loyalty. Attendees will leave with a set of actions to maximize off-premises dining and mobile ordering so they can preserve their business now and future-proof for what may lie ahead.